Wednesday, June 8, 2011

Top 80s Ad: 1988 Buick Regal

This is an absolute classic. Nothing says 80s America like loud reverb snare drums, Rough Voiced rock singers with similar back up vocals and the "passionate" saxophone. It's all nicely packaged in this 1 minute advert.

It's the culture that makes this ad so special but the Buick is special too. As claimed, it's the first six passenger American car with Fully Independent Suspension. WOW!!! I can't believe it took so long.

But there is actually a little bit of a story behind the Regal. It was part of GM's illustrious W Platform. It was a project started by then Chairman Roger Smith, the man who Michael Moore chased in his first documentary "Roger and Me."

The W platform was an ambitious venture costing GM $7 million dollars, and they wanted to produce enough cars to satisfy 21% of the American Market. The problem, was Roger's botched up reorganization of the company that happened at the same time, and changing market conditions. Apparently by the time this king of "the American Road" was launched GM was losing $2000 per car. I shouldn't be laughing.

It wasn't all in vain, the platform is still being built to this day in the Chevrolet Impala.

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